LumaFusion Multicam Studio Partner Program

For the launch of Multicam Studio for LumaFusion, a paid add-on, LumaTouch needed real-world customer testimonials to showcase how the product would be used to enhance storytelling. 

To ensure we had enough real-world stories to tell about the new feature I screened and onboarded customers to the new feature 6 months before its release.

This process involved researching and reaching out to over 20 different advanced customers of LumaFusion to get them signed up for an early alpha version of Multicam Studio. 

Once the outreach was completed I enrolled 10 customers into the early beta. and secured 3 early access projects ready for launch day to promote the benefits of Multicam Studio. The most compelling use case of a chef using Multicam Studio was used as the hero for the launch of the campaign and featured predominantly throughout the App Store to promote the feature.

Other partners lined up for the launch included KEXP and some seasoned interviewers from around the Seattle area.