Mobile Creator Summit Branding

LumaTouch and FiLMiC wanted to partner during the start of the pandemic to create a virtual experience to raise morale and replicate the in-person experience they were scheduled to have in Las Vegas in April 2020.

Following lengthy partnership discussions, we came to the conclusion to create a shared virtual event. I was tasked with branding the virtual event and creating a content strategy to amplify its attendance and reach. 

From the initial discussions with LumaTouch and FiLMiC leaders, I ideated a few names and worked with the graphic designer to create a few mockups which we presented to leadership. Upon receiving sign-off for the mobile creator summit as a name for the shared event, I then designed a content plan to disseminate the news of the event to the companies’ respective audiences. This included creating social media assets and content, websites, and graphics for the web to educate people about the opportunity.

The event saw over 40,000 people tune into the program over the course of four weeks. It also led to increased LumaFusion sales for over a year by 50% and resulted in partnership conversations with Spanish language producers in Miami.