Increase visibility of Rockland and Jewish (R&J) content on Facebook among people who are Jewish and the greater Rockland community.
Develop a two-tiered paid media strategy designed to increase the number of people who see R&J content
R&J posts averaged near 5,000 views per post. Before ending the engagement posts routinely reached 2,000 viewers. Working together with R&J, I was able to help boost the viewership of R&J content.