Decreasing engagement and brand awareness
Develop a regular social media cadence for each of SKT’s social properties and oversee the development and publishing of content.
Through the development and execution of a strategic plan deploying best practices and new techniques, Sushi Kappo Tamura’s Facebook audience increased by over 60%. During this same time, an Instagram account was launched for SKT as well which grew to almost 800 followers organically in less than 6 months. Additionally, customers began to ask chefs and SKT staff members about promotions being featured on SKT social channels.