Professional History

Principal, Shiba Inu Studio
Seattle, WA | 2013 – 2018
Founded a consulting business focused on helping brands distill complex messages and cook up creative ways to tell their stories. Counsel clients on refining key messaging for communication activities, enhancing social media strategies, and managing web updates. Conduct outreach to influencers on behalf of clients. Partner with client subject matter experts to create engaging content for the web, print, and visual formats.

  • Secured statewide coverage for the Washington Traffic Safety Commission’s distracted driving campaign
  • Developed a content strategy to help Uber’s NW office communicate about community initiatives in Seattle
  • Led digital communication for the EDC of Seattle & King County’s 45th annual economic forecast conference
  • Increased Sushi Kappo Tamura’s audience on Facebook by 80% and organically grew its Instagram by 600%
  • Planned and executed a conference for 200+ C-Level NGO and technology executives in San Jose, California

Additional information about Shiba Inu Studio

Microsoft Developer and Community Relations, WE Communications
Bellevue, WA | 2012 – 2013

Hired to promote the benefits of the Microsoft platform to the developer community through media relations and influencer outreach. Coordinated international coverage reporting for Microsoft developer events. Conducted influencer research. Identified and reported on developer trends. Work in partnership with cross-functional teams.

  • Curated and published a bi-weekly Microsoft newsletter about developer issues to over 5,000 subscribers
  • Managed the review and approval of press releases for Microsoft’s developer partners
  • Created briefing documents to help Microsoft executives prepare for engagement opportunities with media
  • Researched, analyzed, and compiled a list of over 1,000 nontraditional influencers for an outreach project
  • Developed an infographic to highlight key client coverage for the 2012 business year
  • Drafted briefing materials to prepare Microsoft executives for engagements with influencers
  • Analyzed news stories, measured sentiment, and reported on coverage for Microsoft developer events

Creative Services, Public Relations, Public Affairs; Nyhus Communications
Seattle, WA | 2011 – 2012

Recruited to lead the agency’s digital communication efforts both internally and externally for clients while providing support for the agency’s creative services, technology, and public affairs teams. Met with clients and developed strategic communication proposals. Developed weekly digital content for Nyhus and clients. Managed sections of the Nyhus website and social media channels. Engaged with media regarding client news and updates.

  • Organized community events and press outreach for an American Express digital payment pilot in Oregon
  • Obtained broadcast, print, and radio coverage for the Muslim Association of Puget Sound’s Redmond Mosque
  • Advised the Port of Seattle regarding marketing and engagement opportunities for its centennial celebration
  • Assisted with pitching and winning new digital business for the agency

 

OTHER EXPERIENCE
Board Member 
Express Credit Union 
Seattle, WA
2018 – Present

Board Member
Public Relations Society of America Puget Sound
Seattle, WA
2017 –  2019

Member
The Breakfast Group
Seattle, WA
2017 – Present

Board Member, Secretary
Seattle Frontrunners
Seattle, WA
2015 – 2016

Young Professionals Program Lead
PRSA Puget Sound
Seattle, WA
2015 – 2017

Hospitality PR and Communication Coordinator
Suzuki + Chou
Seattle, WA
2010 (Post-graduation Training)

Community Media Services
Tacoma Public Utilities
Tacoma, WA
2009 – 2010 (Post-graduation Training)

Member
Toastmasters
Tacoma, WA
2009 – 2010

Office Coordinator and Recruiter Support Specialist
Peace Corps Northwest Regional Office
Seattle, WA
2009 (Winter and Spring Quarters)

Media and Community Relations
Tacoma Art Museum
Tacoma, WA
2008 (Summer Quarter)

Freelance Reporter
Orting Gazzette
2007 (Summer Quarter)

EDUCATION
School of Visual Concepts
Continuing Education
Seattle, WA

Institute for Democratic Future
Continuing Education
Seattle, WA

University of Washington
Bachelors of Arts
Seattle, WA

RECOMMENDATIONS
You can find professional recommendations on my LinkedIn.

Download a physical copy of my resume